The Backstretch drops ‘bar,’ rebrands as newest food spot

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The Backstretch has been a Delaware landmark since the 1940s. The business opened under its current owner, Joanne Meyer, on Aug.1, 1990. Continuing in the family business, she is now joined by her son, Kyle.

This past year, further investment has been made to highlight the culinary aspect of the business with a new brand and website launch. The new logo emphasizes the food side of the business rather than being labeled solely as a bar and captures the essence of the establishment in a contemporary and sophisticated way while remaining true to original values, a news release states.

The Backstretch evolution began two years ago after installing a full-service kitchen. The seasonal menu features made from scratch and affordable food choices, while sourcing from local vendors and farmers.

“We are very excited for this time of growth,” said Joanne Meyer.

“It’s been a long time coming and we’re excited to show customers that we are not just a bar anymore but also offer a full menu of entrees and appetizers while still serving seasonal favorites. We have always strived to provide a comfortable, gathering atmosphere; now we are just gathering around my kitchen table.”

With a growing Delaware community, the Backstretch has taken strides to maintain the iconic gathering spot while incorporating the restaurant setting. The eclectic menus focuses on offerings not available at other downtown eateries.

“When developing the menu, our first question is, does anyone else have this on their menu?” said Joanne, executive chef. “If the answer is yes, we don’t add it. We want to be an additional choice for patrons.” In addition to weekly features, The Backstretch also hosts monthly wine tastings and other special events.

“In creating the new look, we made sure to emphasize the food side of our business along with continuing to serve bar drinks. The new logo and website design is polished and sleek while staying true to our vision and establishment,” said Kyle Meyer, chef de cuisin.

The Backstretch is open Monday through Saturday from 11 a.m. to 2:30 a.m., with the kitchen open from 11a.m. to 10 p.m. Monday through Thursday, and 11 a.m. to midnight on Friday and Saturday. The Backstretch is located at 14 S. Sandusky St. downtown.

The Backstretch at 14 S. Sandusky St. in Delaware.
http://aimmedianetwork.com/wp-content/uploads/sites/40/2017/01/web1_Backstretch.jpgThe Backstretch at 14 S. Sandusky St. in Delaware.

Joanne and Kyle Meyer of The Backstretch.
http://aimmedianetwork.com/wp-content/uploads/sites/40/2017/01/web1_Backstretchowners.jpgJoanne and Kyle Meyer of The Backstretch.

Staff report

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