The Ohio Association of Convention & Visitors Bureaus (OACVB) held its 19th Annual Awards of Excellence Luncheon in Lancaster. MIDDY Awards are presented for destination marketing and tourism development.
The Delaware County Convention & Visitors Bureau was awarded a first place MIDDY for its destination marketing video, BE HERE in Delaware County Ohio.
“The BE HERE video was developed to promote Delaware County as a leisure travel destination,” said Deb Shatzer, Delaware County CVB Executive Director.
“It is our first destination marketing video for the county. While the video is primarily focused on culinary, it also showcases other experiences and reasons to visit Delaware County and includes locations in Delaware, Powell, and Sunbury. Taglines in the video all start with the word “be” — be in love, be close by, be fresh, be local, be hands-on, be together, be yourself, be joyful, be reunited, be relaxed, etc.
“The video ends with the call to action, BE HERE in Delaware County, and asking the viewer to click on visitdelohio.com today for information. The video can currently be viewed on the Delaware County CVB website homepage, visitdelohio.com.”
The MIDDY Award name reflects our region of the country, said Chris Schutte, Chairperson of the 2016 OACVB MIDDY Awards. Recipients are recognized for excellence in objective, results, creativity and originality. A total of 133 entries were received in print, advertising, promotion, social media, TV/video, website and marketing campaign categories. All entries are judged by a team of experts in the communications, advertising, public relations, publications and/or tourism fields from outside of the OACVB membership.
Convention and visitors bureaus are best described as destination marketing organizations and are responsible for promoting travel and tourism product awareness to visitors. Many outstanding marketing projects were submitted for the annual awards competition. Being recognized for a job well-done in the promotion of travel and tourism throughout the state of Ohio is a highly valued achievement, a news release states.
