Sarah Moore embraces new brand


By Brandon Klein - bklein@civitasmedia.com



Sarah Moore Health Care Center, 26 N. Union St., in downtown Delaware celebrates its new name as a Ohio Living Sarah Moore. The senior living community has provided care over the course of its nearly 125-year history.

Sarah Moore Health Care Center, 26 N. Union St., in downtown Delaware celebrates its new name as a Ohio Living Sarah Moore. The senior living community has provided care over the course of its nearly 125-year history.


Courtesy photo

The parent nonprofit of a senior living community in downtown Delaware has updated its image as a provider of retirement communities.

In 2014, the Sarah Moore Health Care Center, 26 N. Union St., joined Columbus-based Ohio Presbyterian Retirement Services, which renamed itself as Ohio Living. The nonprofit kicked off its new brand last week and has added its new name to precede each of its communities, while references to “retirement” or “communities” were removed.

“It’s all about living,” said Aric Arnett, executive director of Sarah Moore.

The facility continues to provide assisted living care, short-and long-term skilled nursing and hospice care to the community as they have done so, in one form or another, for nearly 125 years.

“We’ve been a staple in downtown Delaware for a long time,” Arnett said.

Ohio Living Sarah Moore is among 12 life plan communities that belong to Ohio Living. The new brand will make it easier to negotiate contracts with insurance providers, Arnett said.

“Through this re-branding, it was important that we kept our identity,” he said.

But the new brand “brings us all together and unifies us.”

The name change was not the result of a merger or for Ohio Living to distance itself from its Presbyterian roots, but become relevant for current generations and honor its nearly 95-year history, according to the company. Ohio Living supports more than 73,000 adults and has more than 3,200 employees throughout Ohio.

“We selected Ohio Living because it embodies the essence of who we are as an organization – a community of people who celebrate living,” Ohio Living Chief Executive Officer Laurence C. Gumina said in a statement.

The company will honor its faith-based heritage and culture with the new tag line: “Faith, Compassion and Community.”

Arnett said he usually gets asked by potential residents of whether they have to be Presbyterian.. The organization is faith-based but non-denominational, he said.

Sarah Moore is the smallest community of Ohio Living with less than a 100 residents. It tentatively plans to open a 19-bed rehabilitation unit in 2017. Construction is slated to be completed in mid-February. The unit will be for tenants to recover from surgery for about five to 30 days.

For more information, visit www.ohioliving.org.

Sarah Moore Health Care Center, 26 N. Union St., in downtown Delaware celebrates its new name as a Ohio Living Sarah Moore. The senior living community has provided care over the course of its nearly 125-year history.
http://aimmedianetwork.com/wp-content/uploads/sites/40/2016/11/web1_DSCN2580-1.jpgSarah Moore Health Care Center, 26 N. Union St., in downtown Delaware celebrates its new name as a Ohio Living Sarah Moore. The senior living community has provided care over the course of its nearly 125-year history.Courtesy photo

By Brandon Klein

bklein@civitasmedia.com

Brandon Klein can be reached at 740-413-0904 or on Twitter at @brandoneklein.

Brandon Klein can be reached at 740-413-0904 or on Twitter at @brandoneklein.