Ohio Presbyterian Retirement Services, the largest and most experienced not-for-profit provider of life plan communities (formerly called continuing care retirement communities – CCRCs) and services in Ohio, changed their name to Ohio Living, effective Friday. Senior Independence, the organization’s home health and hospice provider, will be known as Ohio Living Home Health & Hospice, and their charitable foundation will be Ohio Living Foundation.
Locally, Sarah Moore Community is now Ohio Living Sarah Moore.
“We selected Ohio Living because it embodies the essence of who we are as an organization – a community of people who celebrate living,” Ohio Living CEO Laurence C. Gumina said.
“We believe this new brand is an expression of our organizational values and speaks to the principles of who we are and the care and support we provide to the more than 73,000 adults and to our 3,200+ employees throughout the state of Ohio. Our people, mission and ownership will remain the same, while our new name positions us to meet the needs of today’s and future generations.”
To maximize the alignment opportunities of the new brand, a news release states, each of the organization’s 12 life plan communities will have Ohio Living in front of the existing community name and remove references to “retirement” or “communities” from their names.
“This name change was not the result of a merger, acquisition or change in ownership. Rather, it was the result of a thoughtful process that sought to honor the company’s nearly 95-year history while remaining relevant to current generations and those well into the future.”
The company will honor its faith-based heritage and culture with the new tagline − Faith, Compassion and Community.
Ohio Living is among the country’s leading faith-based, comprehensive resources on aging well, serving more than 73,000 people annually. To learn more, visit ohioliving.org.