Big Brothers Big Sisters unveils new branding


The Delaware County branch of Big Brothers Big Sisters of Central Ohio, along with more than 270 Big Brothers Big Sisters affiliates across the country, unveiled on Oct. 1 its new, modern brand reflecting its urgency to empower the potential of youth in a complex, challenging world.

“We know that Big Brothers Big Sisters mentoring has a positive impact, but we also know that one in three kids in our country is growing up without a mentor,” said Elizabeth Martinez, president and CEO of Big Brothers Big Sisters of Central Ohio. “That’s just unacceptable. More than ever, we need to step up and act on the urgent need to defend the potential of the youth in our community.”

Months of research, including focus groups with potential Bigs as well as current Bigs, Littles, donors, staff and leadership showed that Big Brothers Big Sisters needed to increase its connection with younger, prospective mentors and strongly convey the need for adults to ignite the potential of every child. The effective core model of building bridges in communities by connecting one adult with one child and supporting that mentoring match at every stage will not change, but the organization is strengthening its focus on each child’s potential and the role of adults in helping children achieve their best possible futures.

“Coupled with our bold strategic plan to further increase our positive impact in Delaware County, our new brand will resonate more with the community, recruit more volunteers and secure more relationships with investors who connect with our mission.” said Martinez. “All that translates to closing the mentoring gap and having a positive impact on the future of Delaware County.”

The brand repositioning is just the beginning. In the coming year, Delaware County’s Big Brother Big Sisters will transition to a new, modern, nationwide technology system, participate in new training and use the new positioning to refocus efforts on recruiting local volunteers.

Learn more about the new Big Brothers Big Sisters brand and how to get involved at Share the new look and follow updates on Facebookand Instagram at BigBrothersBigSistersDelCo, using #BBBS and #BBBSCentralOH.

About Big Brothers Big Sisters of Central Ohio

Big Brothers Big Sisters of Central Ohio, a United Way of Central Ohio member agency, has been matching children of central Ohio with mentors since 1933. One of the largest Big Brothers Big Sisters agencies in the country, Big Brothers Big Sisters of Central Ohio served thousands of central Ohio children through our community-based mentoring program, school-based mentoring program (including Project Mentor), and Camp Oty’Okwa last year.

Most children served by Big Brothers Big Sisters live in single-parent and low-income families, or households where a parent is incarcerated. Providing a system of ongoing evaluation and support, Big Brothers Big Sisters is proven by independent studies to help children perform better in school, avoid violence and illegal activities, and develop stronger relationships with their parents and others. Stand with us to positively impact a child’s life; donate or volunteer today at

Submitted story

Submitted by the Delaware County branch of Big Brothers Big Sisters of Central Ohio.

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